Netflix, Inc. (NASDAQ:NFLX) target of $1 billion shakedown by Pablo Escobar’s brother
Netflix, Inc. (NASDAQ:NFLX) must pay $1 billion for using images of cocaine cartel boss Pablo Escobar in Narcos says the late kingpin’s brother Roberto Escobar.
Now, with Pablo gone and the cartel disbanded, Escobar Inc., a company in which Roberto Escobar is a major and founding shareholder, seeks to capitalize on the famed drug lord’s legacy by making sure the family gets a piece of any media production that seeks to tell his family’s story while making sure they tell the right story. In a letter to Netflix, published by TMZ, Roberto , was once the cartel’s CFO, asks that Netflix must pay $1 billion for the use of the Escobar name and likeness, as well as allow Escobar to approve future episodes.
Listen to the podcast interview with Escobar Inc. COO and CEO Daniel Reitberg and Olof Gustaffson:
To protect his family’s claim to the Escobar legacy, Roberto Escobar, in partnership with U.S. businessmen Olof Gustaffson and Daniel Reitberg, founded Escobar Inc.
Gustaffson and Reitberg, CEO, and COO respectively, spoke to me this week from Medellin, Colombia. Gustaffson said he has direct instructions from Roberto Escobar to get $1 billion from Netflix or a lawsuit will follow.
“Well me and Dan, when we were in the jungle about three weeks ago, Roberto [Escobar] said very clearly, ‘Do not accept anything less than $1 billion.'”
I wondered whether they had the resources and legal position to justify such a suit, but Gustaffson insisted that they were registered in “all states where registration is available” and that they had “pending trademarks and copyrights.”
When I inquired as whether or not they had a real expectation of getting paid, Gustaffson said, “Well we’re planning to see where to send the wire instructions, but most likely, they’re just going to give us stock.”
Next week, I’m going to interview Roberto Escobar himself, so stay tuned.
An inquiry to Netflix confirmed the existence of a legal issue, with the emailed comment from [email protected], “we do not comment on ongoing legal matters.”
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