Weekend Unlimited (CNSX:POT) (OTCMKTS:WKULF) (FRA:0OS1) President and CEO Paul Chu is thrilled by the company’s good fortune. Weekend Unlimited participated in the lottery for the CSE symbol “POT” and won the right to use the ticker. Weekend Unlimited is a vertically integrated lifestyle brand play with brands such as Canna Candys and Verve beverages among its holdings. The company’s Weekend Unlimited Live is an event strategy designed to bring themed experiences to consumers. Weekend Unlimited Live is also an effective advertising strategy given the restrictive advertising rules in the cannabis space. Chu reveals that Weekend Unlimited’s Jamaican operations will have a travel experience component as well. In 2019 Weekend Unlimited is prioritizing beverages and edibles with a specific focus on intimate derivative products.
James West: Paul Chu joins me now. He’s the CEO of Weekend Unlimited Inc. Trading on the CSE under the symbol POT. Paul, welcome.
Paul Chu: Hello there.
James West: Good to see you. How are you?
Paul Chu: Fantastic. A lot colder than where I last saw you.
James West: I’m sure. You recently changed your trading symbol from YOLO which was an abbreviation for you only live once to POT. Which some might consider quite the coup. How did that happen?
Paul Chu: You know, it’s luck. I guess if you did the right things right in your previous life or two you eventually get to own the pot symbol.
James West: Ah I see. Okay. Let’s talk a bit about the company. Tell me what Weekend Unlimited does and why it should be considered for investment by investors.
Paul Chu: Well, we are a lifestyle driven cannabis company. It is a cross-border play here. We have properties in Canada in the US as well as in Jamaica. We are a vertical with MSO type of aspirations to roll out our properties throughout the world and our specialty is creating brands in a market that is overlooked by many others.
James West: Hmm. So, what are some of the brands that you guys currently have?
Paul Chu: We’ve acquired a few brands in California. We have acquired a company called Kenny Candies as well as Canon Edibles, which is more on the THC side. We have acquired Verve beverage and Champs energy out of Arizona. And we also have another brand in the works out of Jamaica that we will be closing as well.
James West: Cool, so you’ve got performance drinks, candies and other stuff coming out of Jamaica. Now didn’t you guys also have a sort of events driven component to the company?
Paul Chu: It is called Weekend Live, Unlimited Live and that is driven by different type of parties that we throw, different type of meetings and meetups in some cases, you know, where we do a lot of charity and so it is a form of advertising that we are not afforded by the current ways of marketing here in the States and in Canada, but we do plan on using the Weekend Live as a way to reach our consumers reach our supporters and find a way to really connect on the experiential side.
James West: Hmm. Sounds like a good plan. And is there a travel component to your business model?
Paul Chu: I think we would love to find a way to incorporate travel and leisure or spa into it. And I think what makes a better place than to start in Jamaica.
James West: Yeah, you bet. Well I was on a trip to your operation in Jamaica there and I thought that I can say that I had probably one of the best times I had of all the 2018 there. So, the main focus then in Canada and the United States is your, you have growing operations in both Washington and British Columbia, correct?
Paul Chu: British Columbia is a hemp farm, but we have to decide whether that once-a-year grow is actually a business to invest in and pursue. So, I think we have yet to decide how we would invest that type of assets in that territory.
However in Washington State we have acquired a brand-new an asset that is called Boggy Booms. With 24,000 square feet of indoor it is the largest of its indoor space in Washington State and we will also do packaging out of their distribution. And as well as our own type of branding Reddit weekend products.
James West: Hmm. Very cool. Okay. So what’s the market look like in 2019 for Weekend Unlimited. Where are you going to do? The biggest volumes of sales? Where’s the Catalyst for investors?
Paul Chu: We’ve always felt that the catalyst would be from California and that is where our home base is. We have production facilities out of Adelanto, California, which is in the high desert, that operation where Weekend Unlimited it has financial interest is happens to be the largest producer for distillate in Southern Cal.
They can produce 3,000 liters of THC distillate a month. And trying to find all the feedstock and biomass for it is the big challenge for them. We will launch brands out of there with packaged goods such as Vape flour as well as two other very distinct what I considered maybe well, I’ll share more when I can but it is a newly recognizable format. That hasn’t been really play within the THC space.
James West: Hmm. That’s interesting. That’s intriguing very mysterious. I love that.
Paul Chu: That means you’re going have to call me back. I will let you know in due time, but we do have a beverage focus. We do have an edible focus, you know, I’ll give you a little hint and that is intimacy and so you can think about ways to create that market and/or experience that market even further.
James West: Now, you’re really exciting me. Cool Paul. Alright then so we’ll leave it there for now and come back to you in due course. Thanks very much for the update today.
Paul Chu: Well thank you. You’re welcome. Thank you.
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