With the superfood market projected to reach $275 billion by 2025, growing at 7.9% each year, Rritual aims to define the sector.
“Functional mushrooms have been around and used for relief, in inflation, in wellness for thousands of years. Its just, I really believe that we have come to the party. There really aren’t a lot of premium players we are. We have branded this well. We have come up with efficacious formula and really again its the right timing.” – Rritual Superfoods CEO David Kerbel
Rritual has a variety of plant-based elixirs for modern wellness currently on the market. In only its first year of sales in North America, the company has generated $8.4 million in sales. With its next tranche of products launching this year, such as its superfood latte powder mixes, the CEO is looking to double that number.
Currently, Rritual has 2,400 retail locations and over 10,000 points of distribution projected to grow to 6,000 stores and 20,000 points of distribution by the end of this year.
You may have seen Rritual’s products in the largest drugstore chain in the USA, CVS, or more recently as Amazon as the company has advanced its e-commerce capabilities.
Watch the full interview to learn about the functional & adaptogen mushroom market, superfoods mainstream adoption, and Rrituals scalability.