Legendary heavyweight boxer Mike Tyson is back in the news with speculation he may be fighting YouTuber celebrity, Logan Paul. However, Iron Mike’s bigger endeavour is not in the ring and is a new cannabis industry venture: Tyson 2.0.
Mike Tyson isn’t a stranger to cannabis. He came out swinging with his 420-acre cannabis resort Tyson Ranch. That company had partnerships with Planet 13 Holdings Inc (OTCMKTS:PLNHF, CNSX:PLTH) to be the exclusive launch partner in Nevada. He may have had to throw in the towel on that venture but is now back to give the industry the ol’ One-Two.
Tyson 2.0 is a high-quality, Tyson-branded cannabis brand with a wide array of products available at multiple price points. Mike Tyson has personally approved all of the brand’s products and is closely involved with the products’ R&D process. The products brought to market are the same strains Mike Tyson uses every day – which he has endorsed for helping his mental health.
“I’ve never worked with anybody or any brand that has been as authentic as Mike Tyson and Tyson 2.0. It’s as organic as it gets. He’s the real deal. He smokes daily and uses it for his mental health. We’re here to bring the same products he’s using worldwide and internationally.” – Tyson 2.0 CEO Adam Wilks
Columbia Care Inc (OTCMKTS:CCHWF, CNSX:CCHW) is Tyson 2.0 brand’s national cultivation & manufacturing partner. Columbia Care will also sell the Tyson products throughout its dispensary network and wholesale to other retailers. Columbia Care currently has 99 US dispensary locations operating in 18 jurisdictions in US & Europe.
Watch the full interview to learn about Mike Tyson’s brand ambassador involvement with Tyson 2.0, the brand’s distribution strategy with Columbia Care, and how you may be able to meet Mike Tyson as the products are rolled out in certain states.
00:00 – Tyson 2.0 CEO Adam Wilks
00:39 – Mike Tyson brand ambassador
01:02 – Business overview
01:58 – Tyson Ranch & Tyson 2.0 new entity
02:42 – US states products are sold in
03:36 – Mike Tyson brand
05:02 – SAFE banking act
06:21 – Tyson 2.0 products
07:37 – Federal legalization
08:58 – Columbia Care partnership
10:07 – 2022 catalysts